Many of Italdesign styled, designed or engineered mass-produced vehicles have become worldwide bestsellers. Car models like VW Golf 1, Fiat Panda, Lancia Delta, BMW M1, Maserati Quattroporte, Fiat Punto, Alfa Romeo Brera have changed the automotive history forever and some of them are still in production.

Italdesign's experience in Exclusive Series for production dates back to the 70s and has recently renewed with the establishment of proprietary brand Automobili Speciali and the Ultra-Limited Series Production Department.

Italdesign patented the four wheel drive solution which was implemented on the Fiat Panda 4x4 in 1980. FIAT purchased it immediately after the 1980 Turin Motor Show, allowing the production in 1983. Lancia Delta Integrale was based upon the very same patent. Italdesign kept on working on this solution ever since.