The way we approach lifestyle products includes a humble attitude towards our clients, willing to understand their motivations and key values, to comment together and deepen their briefs; honest, good, sensible and consistent design solutions focusing on User Experience, functionality and feasibility to shape products along with aesthetics.

Italdesign has been committed to art and culture by making reproduction of works of art using the very same complex technologies and sophisticated tools used to create 1:1 real scale vehicles, since 2006.

The experience in furniture and accessories design dates back to the early 90s when Japanese Okamura asked Italdesign to style their biggest commercial success: Contessa. Up to today, we have worked on hundreds of projects for companies worldwide.

Electronic & Home Appliances have become decor objects since the 80s. Italdesign has a wide experience in this field, working with the most important companies worldwide since 1981.

The first collaboration with a watch manufacturer dates back to 1982 when Italdesign designed Seiko's Speedmaster collection. Since then many more fashion and luxury goods companies asked for our contribution to their projects.

The eclecticism of Italdesign Industrial Division has led over the years to designing with innovative criteria wellness and medical instruments. Here, products turn into aesthetic and holistic experiences, with a view to functionality ergonomics and ease of use, featuring a distinctive design.

Design, ergonomics, friendly-usability has affected the industrial machinery field as well.

Can a professional equipment become a design icon? Sometimes it happens: in 1991 a complete dental system was awarded the Compasso d'Oro for its astonishing design. This tradition lives on.

Packaging plays a key role in the customer's buying choice. Italdesign has been working on food packaging since the 1980s and has cooperated with the most important food & beverage companies.