Seats strongly affect the user experience on board a vehicle: Italdesign Seats Lab is the place where design thinking can drive ideation and the development of new innovations.
SEATS LAB
Italdesign Seats Lab is a working area designed to offer services for full seat turnkey projects.
Innovation matters, especially when it can enrich the user experience on board: the team is engaged in continuous exploration of new materials and surface treatment.
The Seats Lab operates in synergy with the Concept Lab, the upholstery and the seat development team.
The lab hosts benchmarking sessions, quality check of prototype seats aimed at developing the trim cover and testing the heating system.
An important activity is related to the comfort assessment, performed in the framework of the trim and foam development.
